Everything I do (I do it for you) is a project carried out both in the form of an exhibition and as a one-night series of music based performances. The love song of Bryan Adams was one of the major number-one hit singles of the generation of the participating artists, in this context referring to their artistic practices including notions of sampling, imaging and media, copyright and hacking. Coming from or inhabiting these structures, by being present in or bringing the mediation into an art context, the participants move in- between by posing questions of art and context, means of distribution and art versus non-art. Everything I do (I do it for you) also includes a third point by acting as an introduction to the artists existent work in other mediations and contexts outside of art.
The typing of Everything I do (I do it for you) obtains 260 000 hits from Google, the majority containing the lyrics of the song, downloads and cover versions in the form of ring tones, midi and karaoke. Brandy did a cover. A rumour involving Bon Jovi exists. “How to-" hacks on how to modify the song is of course present. The song has been used and reused, and is made available in different forms, by different means, intentions and aesthetics throughout the web. These means of distribution changes the song and the memory of it through re-appropriations and sampling, but also through availability and the distribution itself. Everything I do (I do it for you) was originally a soundtrack. The movie was "Robin Hood- Prince of Thieves". In the case of the exhibition the interest lies in the give and take of culture and how it affects art, art context, as well as what is allowed into the definition of art.
Jean Baptiste Bayle is interested in this Robin Hood- component of the Internet: the notion of giving and receiving. As the web is based on exchange and distribution, when publishing files on the web one is automatically giving away for the sake of others, the reason being either to inform, shock or please. The giving-away is common language on the web, and contributions are affluent. Bayle is implicitly arguing for less of a rupture between artistic interventions and distributed media, his Internet interventions containing projects involving or being based on computer hacks, live streaming, sampling as well as programs such as Google and Friendster. Projects include a compilation of every existing cover version of Billie Jean by Michael Jackson, an Internet Popomat mixing extracts of hits generated by the user, and an Internet site offering hits played backwards for download.
Michael Bell-Smith is working in very similar means, when addressing subjects such as copyright and re-appropriation of popular culture. For the exhibition, Bell-Smith is showing "Full of Stars" (2005), an animation which casts space as a flowing mandala of techno detritus, spewing cosmic truths in the form of lotto numbers. Mixing the aesthetics and imagery of video games, science fiction, Eastern spirituality and drug culture, the piece draws parallels between the blissed-out spectatorship of these forms while critiquing the transcendence they promise.
Bell-Smith is in his work using the distribution channels of mass communication, thus making an impact outside of the art context. The New York Times was commenting upon his project "In the Closet" (2004), made by layering all the chapters of the R.Kelly music DVD. Projects also include a hit compilation mixing the originals of for instance "Survivor", "Thong Song", "No Scrubs" and "Crazy in Love" with their ring tone versions. Another project is "3 Notes and Runnin'" (2004- ), an online music compilation commemorating and protesting The Sixth Circuit Court of Appeals ruling in Case No. 01-00412, Michael Bell Smiths explanation follows:
"In the case, the court found that NWA violated copyright law when they sampled 3 notes of a guitar riff from Funkadelic's "Get off Your Ass and Jam" for their song "100 Miles and Runnin'". The ruling reversed a district court finding that because "no reasonable juror, even one familiar with the works of George Clinton, would recognize the source of the sample without having been told of its source", sampling clearance should not be required, that all samples, regardless of how heavily manipulated or unrecognizable they may be, are subject either to "clearance" (obtaining permission for use of the sample, usually in exchange for money), or litigation. In an instant, this act made the majority of sample based music illegal. To protest this decision, we were creating a forum for sample-based musicians and artists to share their own 30 second songs which have been created using only the sample in question. By doing so, we hope to showcase the potential and diversity of sample based music and sound art, and to call into question the relationship between a sample and its use. All entries is posted on an Internet site as they are received".
Themes of sampling and re-contextualization in music is brought into the exhibition by the solo singer Nils Bech and the former Death Metal performer Dan Persson, as well as Jean Baptiste Bayle and Michael Bell-Smith which all contribute music based performances.
Nils Bech is drawing on the romantic terms of the exhibition title. Performing a cappella, detached from any spectacle or artifact, he sings hit covers of the latest ten years, employing a notion of up-to-date nostalgia. Standing alone in the gallery, proposing nothing but himself and his own voice, the cover version on offer is stripping the musical components down to its most basic, directly confronting the listener/viewer. The notion of nostalgia is emphasized through the sublime of the situation, directing as well as questioning art and the art space itself.
Dan Persson has been a central character on the Scandinavian Black and Death Metal scenes, both as a member of several bands and producer on a number of projects. In his new project, electric guitar and vocal are the only elements. The result is deconstructed Metal, without the basic back lines, leaving a closer connection between the performer and the audience.
The two artists are working within two very different parts of the music industry, but the performances are acted out by the same means. Limited production was in Death Metal intentionally used as a statement against mainstream music. The performer's use of costumes and face paint is by intention hiding the wearers' identity. Although the Death Metal music scene is underground, it creates just as much a spectacle through its performances, offstage life and rumors ( as an example, the Scandinavian Death Metal scene is world famous because of murder and church fires). While Bech is focusing on the individual idol within popular music by stripping the performance down, Persson is using the same means, offering the basics of Black and Death Metal. Although frequently performing in art galleries, both Bech and Persson are professional musicians.
As the Internet only seems to be mobilized on request, it is certainly not existing otherwise. The users of the Internet make the Internet, not only through submissions, but by their demand for results, through search engines, or simply by typing in an URL address. As an example, Richard Posner' s book "Public Intellectuals- a Study of Decline" (2001), listing the top 100 public intellectuals, was based on internet searches. Similarly, the artist Seth Price has been using the same strategy when producing videos; for instance, asking the search engine Alta Vista for results for the term "painting", he saved all the images the search acquired, added a German Romantic fairy tale which was both relating and not relating to the images as narration on top, and that was the work.
Ida Ekblad employs Google as an instrument in her artistic practise, her art depending on results of specific image searches. By implicating the aesthetics of the Internet and results being available at the time of the search, the art is produced, the material being customised into sculptures or films. The particular search is carried out based on popularity research throughout the trends of the web. For Everything I do (I do it for you), her search basis has among others been cyber dog, alien dog, funky dog, circus dog, bizarre dog, costume dog and drag dog, all popular subjects of the web, which in the end will culminate into a sculpture.
Ekblad is in collaboration with Anders Nordby hosting the websites www.computerprincess.com and www.indexof.no where from they document their Internet-result based work, including drawings, collages, video and photographs as well as curated projects. Ekblad and Nordby considers the Internet a holy sacred place that constantly feeds them information and inspiration (those who are less enlightened do not understand this...). Anders Nordby looks to themes such as magic, kids, legends and strange phenomenons for inspiration. One of his current projects is the attempt to showcase his LSD blue ball-point pen drawings in the art/gallery sections in Internet pages such as www.erowid.org, although he has not yet been allowed into the website. The letter of rejection goes as follows: "The Art Vault jury process takes into consideration many factors when we decide not to add a submitted work to the collection. Though we have decided not to include your submission(s) at this time, we do appreciate your effort and we hope you won't take our declination as a comment on your talent or ability. It seems like you are on the right track, and we look forward to your future submissions. Till then... stay creative!"
Benjamin Alexander Huseby comes from another end of image production, being a fashion photographer, working for different well-known magazines such as Vogue and Another Magazine, but also exhibiting as an artist. For the exhibition he is showing a new project, a collection of images of boys, respectively Scallies and Skinheads. Having their roots in the English working class, both groups have become a fetish in the gay community. Several websites exist where people are posting pictures and discussing the boys by their style and cuteness. The project will show downloaded images from the websites, assembled into two posters. The pictures chosen are photographs where the object is not aware about his role as such, staying in opposition to the gay scene where objectification is a rule. The work further emphasizes the obsession of these particular subcultures as well as addressing how youth cultures get caught up by the mass media industry.
In a society of comprehensive image production and distribution, the distinction between art and non-art is blurred and could be difficult to tell. Placed inside the art context, framed by an institution or written about in an art magazine, supposedly your production is appropriate to obtain the label of art. The question of art versus non-art involves the discussion of distribution, and in art a fear of employment when it comes to applications of media or channels of distribution.To quote Andreas Kluge:
"When you make a picture you not only need a frame, but a house or a museum where you can hang the painting. First you have to organize open areas within the mass media, spaces where participation is still possible. (...) The central notion is that the arts alone, separate from the rest of society, are not capable of expression. They would somehow become purely academic. (...) You cannot limit yourself to one area of specialized craft. Instead, regardless of craft, you have to charge all forms of expression that lead to the community, to other people, with meaning. Basically, you have to venture forward again and again, to get in the midst of what people are interested in. You have to seek out the remote and wild places for art to renew itself". (1)
The reaching- out part of art has been widely discussed but too often by the wrong means. To reach out, but still stay in vogue with yourself and your project is the part where artists often fail. To go outside of the gallery is one thing, to choose your channels of distribution or inhabitation another. A new generation of artists is obviously at terms with their contemporary situation concerning possibilities of mass media, and further, how to use it. As an example, art students turn out to study Economics at the same time as getting their Fine Art degree. Michael Bell-Smith is participating in talks on copyright law. Jean Baptiste Bayle is lecturing on and giving workshops in computer techniques as well as hosting live streaming through the Internet.
The Internet contains media previously unavailable outside of controlled broadcasts or looked into consumer products such as records and videos. Through the web, accessibility, and most important; usage and mutability, becomes the main line. The information found on the Internet is not only to be passively consumed, it is material to be re-appropriated and re-circulated back on the web or brought out in new forms, through different media and context, for example to be used in the context of art. As Michael Bell Smith and Jean Baptiste Bayle are using found material, re- appropriating it before re- circulate it on the Internet, Ida Ekblad, Anders Nordby, Lars Laumann and Lina Viste Groenli use the found material to create work for the art context.
Lars Laumann draws inspiration from the outskirts of popular culture, using extracts from science and modern mythologies in the form of found texts, images and objects, so by reediting and sampling creating work that can take form as poetry, collages, installations, poster-books or videos. He is mixing different medias and techniques to create new idiosyncratically worlds that can be seen as absurd or unsettling. For Everything I do (I do it for you) the sentence "The World Wont Listen" is written in a font inspired by different popular subjects. Further, Laumann is working on the specific pop-cultural idolization of E.T., its story including subjects of discovery, rescue and escape, similar to the Peter Pan myth which is also included in the film. The story of E.T. is staying parallel to the Biblical story, and the promotion poster is recalling Michelangelo' s Creation of Man, its wide points of references staying typical for pop-cultural means of production.
Lina Viste Groenli is concerned with common references and readings, as well as the distortion or rearranging of these. Her work focuses largely on the representation of objects and/or ideologies connected to contemporary lifestyle. In the exhibition she is showing a sculpture. The sculpture is a box of books, containing a compilation of the artists own personal library.
The titles of the books easily relates to popular themes of the Internet, which again relates to the notion of the popular archive. The storage of documentation and the sources of information has changed drastically. The traditional form of the archive draws on the question of who is appropriate to decide what is considered history. New media, and more important, the Internet, allows anyone to contribute, I am here quoting Seth Price:
"An archive like this allows for an experience of history that is quite personal. Consumer experience widens and flattens horizontally, following a slow shift from the old model of the pyramid to the new model of, say, the pancake. Media artifacts such as pop songs, furniture, logos and advertisements come to stand as headstones marking bygone eras, much like illuminated manuscripts or Victorian corsets". (2)
The Internet is giving a broader sense of history, containing everything from scientific reports and educational resources to people blogging every detail of their life, and, as Viste Groendal is pointing out, obscure stories of UFO sightings and Hollywood details of trash.
While popular mediations have been based upon the user as a solely receiver staying passive, Internet requires a certain level of engagement and action. Further, the Internet does not demand scheduled time, as with cinema, theater, concerts and talks. Culture has been under control, although art and galleries have stayed free to a certain extent, giving an alternative context where images can be experienced over a longer period of time and where films are looped. Within mass communication, at least with the introduction of the Internet as memory, knowledge as well as culture is inherited in new ways. A work does no longer need to be seen. One consumes the documentation by googling. The memory of a movie can be obtained by reviews, the trailer, user discussions and images, as well as the official website. One is consuming culture by extracts. This is not a new phenomenon although the Internet is making it so much easier. Andre Breton and Jacques Vache spent evenings wandering from one movie theater to the other; this was in the early days of cinema. Breton and Vache stayed until they had got enough and left for another movie. At this time, dropping in and leaving in the middle of movies was custom. This is a way of consuming culture which is appropriate when relating to the Internet and the way culture now is consumed through it. Information is gathered through appropriations. You do not need the whole, you neither have the time to acquire it. There is too much going on. Ludwig Wittgenstein said:
"It is as if one saw a screen with scattered colour- patches, and said: the way they are here, they are unintelligible; they only make sense when one completes them into a shape. - Whereas I want to say: Here is the whole. (If you complete it, you falsify it)". (3)
Hanne Mugaas
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Notes:
1) Hans Ulrich Obrist in Conversation with Andreas Kluge, www.nettime.org
2) Seth Price; Industrial Synth, distributed at Video Viewpoints of Modern Art, 2001 as supplement to the film Industrial Synth.
3) Quote taken from Victor Burgin; The Remembered Film, 2004.
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Lars Lauman, living and working in Oslo, initiated the gallery project Schaufenster, and was one of the editors of the compilation Nesten, gathering young emerging artists and writers from Norway. He will show his new video at White Columns in February 2007.
Michael Bell- Smith, based in New York, is developing projects both for the Internet and as an artist. He has participated in exhibitions in venues such as Tate Liverpool, Eyebeam, and [plug.in] Basel. He is currently showing with Foxy Production in New York.
Jean Baptiste Bayle, living and working in Paris, is developing projects for the Internet, but also showing in galleries as well as working with music.
Nils Bech, living in Oslo, is a solo singer, performing cover versions of hits from the last decade. Bech has been performing in different venues, ranging from the National Museum of Art and Design in Oslo to Curator Space in London.
Dan Persson, living in Berlin, has been a central character on the Scandinavian Black and Death Metal scene, both as member of several bands and producer on a number of projects.
Benjamin Alexander Huseby, based in London, is a fashion and art photographer, currently working with magazines such as Dazed and Confused, Another Magazine, Vogue and Self Service. He has participated in art shows in Curator Space in London and Kunstwerke in Berlin.
Ida Ekblad and Anders Nordby, living and working in Oslo and Amsterdam, host the websites www.computerprincess.com and www.indexof.no. As Computerprincess, they have exhibited in various venues in Oslo, and will be part of future shows in Los Angeles and The General Store in Milwaukee.
Lina Viste Groenli held a solo show in UKS, the Young Artist Society in Oslo in Spring 2005. She is at present in residency at IASPIS in Stockholm.
Hanne Mugaas is an independent curator based in London.
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Links>
http://www.burncopy.com/
http://www.burncopy.com/cc/
http://www.downhillbattle.org/3notes/
http://www.foxyproduction.com/
http://1000ansdejazz.ath.cx/anthology/BJ6/
http://1000ansdejazz.ath.cx/intro.htm
http://popautomate.fr.nf/
http://palindrome.rec.free.fr/
http://gigabrother.online.fr/
http://bugnmix.free.fr/
http://borderphonics.samizdat.net/webradio/
http://streamlab.info/
http://copyright.rules.it/
http://computerprincess.com/
http://content.jengajam.com/birthdaytreat_cb.mov
http://www.ianhaig.net/men/index.html
http://itunes.stanford.edu/
http://www.monkeon.co.uk/swearadventure/
http://toshop.com/alien/